Sentiment Analysis Report

Overall Sentiment Distribution

How visitors feel about their experience on your website:

68%

Positive

787 responses

22%

Neutral

254 responses

10%

Negative

115 responses

Detailed Emotion Analysis

Specific emotions detected in visitor feedback:

😊

Satisfaction

45%

😐

Neutral

22%

😍

Delight

18%

😤

Frustration

😕

Disappointment

😠

Anger

Most Appreciated Aspects

Product Quality

65%

Customer Service

58%

Easy Navigation

52%

Fast Shipping

47%

Good Value

41%

Areas of Concern

Checkout Process

43%

Page Loading Speed

38%

Mobile Experience

29%

Search Functionality

24%

Return Policy

18%

Most Mentioned Words

Key terms from visitor feedback (size indicates frequency):

quality fast helpful easy slow confusing great checkout recommend excellent disappointed service product amazing website frustrating

Key Insights

Content Strategy

Strong positive sentiment around product quality (65% mention rate) suggests your content effectively communicates value. Continue highlighting quality aspects in descriptions.

Customer Experience

High satisfaction with customer service (58%) but checkout process complaints (43% of negative feedback) indicate a clear improvement priority.

Technical Performance

Loading speed remains a friction point (38% of complaints). Mobile experience issues (29%) suggest responsive design optimization is needed.

Brand Perception

Overall positive sentiment (68%) with strong "delight" emotion (18%) indicates good brand affinity. Word frequency shows "quality" and "excellent" as top associations.

Representative Visitor Quotes

Positive Feedback

"The product quality exceeded my expectations. Will definitely shop here again!"

"Customer service was incredibly helpful when I had questions about sizing."

"Love how easy it is to find what I'm looking for. Great website design."

"Fast shipping and everything arrived exactly as described. Very impressed."

Areas for Improvement

"Checkout process took forever. Too many steps and the site kept freezing."

"Website loads really slowly on my phone. Almost gave up shopping."

"Search function doesn't work well. Hard to find specific items."

"Mobile version is hard to use. Buttons are too small and pages don't fit properly."